Well - Free Foods Company
Desenvolvimento de branding para empresa especializada em alimentos "free foods" (sem gluten, sem lactose free, sem conservantes, etc). Development specializes in branding for food "free foods" (gluten-free, lactose-free, no preservatives, etc.) company.
BRIEF:
empresa especializada em alimentos especiais (sem gluten, sem lactose, sem conservantes e sem produtos industrializados) para pessoas alergênicas ou para quem procura uma alimentação mais saudável.
O objetivo da agência era desenvolver um trabalho de branding completo, com criação de nome (naming), marca, identidade visual, embalagens, programação das lojas, etc, mostrando o diferencial da marca: ser natural e saudável.
SOLUÇÃO:
o nome sugerido foi WELL (BEM em português) que mostra de forma simples o benefício dos produtos que é FAZER BEM PARA O CORPO e o da empresa que é FAZER O BEM PARA AS PESSOAS QUE PRECISAM DE UMA ALIMENTAÇÃO COM RESTRIÇÕES.
Construímos uma tipografia feita a mão, com um traço contínuo e formas irregulares para dar bastante naturalidade e leveza à marca. Para fechar, criamos o slogan: ALIMENTO PRO NOSSO BEM, que resume o conceito da empresa em apenas uma frase.
BRIEF:
specializes in specialty foods (gluten-free, lactose-free, no preservatives and no processed products) for allergenic people or anyone looking for a healthier diet company.
The goal of the agency was to develop a complete branding work, with name creation (naming), brand, visual identity, packaging, programming shops, etc., showing brand differentiation: be natural and healthier.
SOLUTION:
the suggested name was WELL (BEM in Portuguese) that simply shows the benefit of the products that is DO WELL FOR BODY and the company that is DOING GOOD FOR PEOPLE IN NEED OF A RESTRICTED FEEDING.
We built a letterpress hand made, with a solid line and irregular shapes to give quite naturally and lightness to the brand. To close, we created the slogan: FOOD FOR OUR GOOD, which summarizes the concept of the company in just one sentence.
specializes in specialty foods (gluten-free, lactose-free, no preservatives and no processed products) for allergenic people or anyone looking for a healthier diet company.
The goal of the agency was to develop a complete branding work, with name creation (naming), brand, visual identity, packaging, programming shops, etc., showing brand differentiation: be natural and healthier.
SOLUTION:
the suggested name was WELL (BEM in Portuguese) that simply shows the benefit of the products that is DO WELL FOR BODY and the company that is DOING GOOD FOR PEOPLE IN NEED OF A RESTRICTED FEEDING.
We built a letterpress hand made, with a solid line and irregular shapes to give quite naturally and lightness to the brand. To close, we created the slogan: FOOD FOR OUR GOOD, which summarizes the concept of the company in just one sentence.
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